- Always do what’s in the best interest of our clients
- Treat employees like gold so they treat our clients like gold.
- Practice the golden rule – it never goes out of style.
- Be 100% honest and candid. Always.
- Make the firm fun. Fun is seriously important.
- Over-communicate. Actually, it’s impossible to over-communicate.
- Over-simplify. Enough said.
- Over-develop our skills and our processes.
- Over-innovate. How else can we stay relevant.
Excellence is an acquired trait. And worth it.